Visit Geelong and The Bellarine website member profile guidelines

Your profile on visitgeelongbellarine.com.au helps visitors discover your business and plan their trip. This guide walks you through setting up your profile, selecting the appropriate categories, and making the most of your listing.

A business profile listing increases your visibility to visitors looking for things to do, places to eat, and where to stay.

It also boosts your business’s online presence by adding links from trusted tourism websites like visitgeelongbellarine.com.au, which can help improve your search engine ranking.

Business profiles are either:

• Pulled from the Australian Tourism Data Warehouse (ATDW)
  An ATDW listing gives extra exposure on visitvictoria.com and australia.com. You can easily add deals and if you are tour operator, show different tour product within your profile.  Note, an ATDW listing is not part of your TGGB membership, and is an additional cost, visit https://www.atdw.com.au/listing-with-atdw/ for more details.
• Created directly on our website
  Direct listings are free for financial members of TGGB.  You will need to complete our website listing form providing a range of information and images, which we will review and upload.  A direct listing follows the ATDW categories and guidelines for consistency across visitgeelongbellarine.com.au.

To list on visitgeelongbellarine.com.au your business must meet the following criteria:

• Be a financial direct tourism member of Tourism Greater Geelong & The Bellarine
• Operate within Greater Geelong & The Bellarine (including, Moorabool Valley, Greater Geelong, Queenscliff and Werribee)
• Provide a tourism or leisure experience
• Have a physical presence in Greater Geelong and The Bellarine where visitors can access your product or service

Your listing should include:

• Business name, address, contact details, social media, and website link
• Up to three categories (see options below)
• A short, engaging business description (200-300 words)
• At least one landscape image (ideally up to five)
• A YouTube/Vimeo video link (if applicable)

• Size: 2500px x 1500px, 1-5Mb
• Format: .jpg or .png (no posters, collages, or text overlays)
• Orientation: Landscape only – you can use this Canva template to edit your images.

• Minimum: One photo meeting these criteria (ideally up to five)
• Need to resize? Use our Canva Template to adjust images.

What happens when you need to make changes, for example to update a business description, change contact information or change images?

If you have an ATDW listing, any changes must be made by you via that platform, after review by ATDW these are automatically updated on visitgeelongbellarine.com.au

If you have a direct listing, changes can be made by contacting membership@tourismgeelongbellarine.com.au  We will accept a maximum of two changes per financial year.   Additional changes will be at the discretion of the TGGB team. Please allow up to 2 business days for changes to appear.

visitgeelongbellarine.com.au is split into six main sections to match how people search when planning their trip. Within each section, you can choose up to three categories that best describe your business. These categories help visitors find you more easily when they’re browsing the site.

STAY

• Self-contained Apartments & Holiday Homes – Fully equipped accommodations with kitchens, private bathrooms, and self-catering facilities.
  Examples: Apartments, holiday houses, serviced apartments.
• Hotels & Motels – Short-term stays with private rooms, often including amenities like bars, pools, and dining options.
  Examples: Hotels, motels, hostels, resorts.
• Bed & Breakfast & Farmstays – Private rooms with breakfast included, often in a home-style setting.
  Examples: B&Bs, guesthouses, farm stays.
• Caravan, Camping & Holiday Parks – Sites with shared amenities for caravans, motorhomes, tents, and cabins.
  Examples: Caravan parks, glamping sites, holiday parks.

SEE AND DO

• Attractions – Theme parks, cinemas, observatories, and other entertainment venues. Examples: Adventure Park, mini golf, cinemas.
• Arts & Culture – Museums, galleries, and heritage sites open to visitors.
  Parks & Gardens – National parks, nature reserves, and botanical gardens.
  Examples: Geelong Botanic gardens, You Yangs.
• Shopping – Retail stores focusing on local or unique products.
  Examples: Artisan shops, local markets, shopping precincts.
• Wellbeing & Spa – Day spas, wellness retreats, and relaxation services.
• Sport & Adventure – Golf courses, rock climbing, skydiving, and other active experiences.
• Wildlife – Zoos, sanctuaries, and aquariums.
• Walks & Trails – Walking and biking routes, including national park trails.

TOURS

• Adventure & Outdoor – Surfing, skydiving, rock climbing, and similar activities. Examples: Surf schools, abseiling tours, canyoning guides.
• Food & Wine – Winery tours, tastings, and behind-the-scenes experiences. Examples: Wine tours, food tastings, brewery visits.
• Sightseeing – Guided coach or walking tours of attractions and landmarks. Examples: City tours, heritage walks, scenic drives.
• Boating & Fishing – Cruises, sailing, fishing charters, and water activities. Examples: Deep-sea fishing, yacht charters, boat rentals.

EAT AND DRINK

• Restaurants & Cafés – Full-service dining options (excludes fast food chains). Examples: Fine dining restaurants, casual cafés, bakeries.
• Bars & Pubs – Beverage-focused venues in leisure tourism areas.
  Examples: Cocktail bars, breweries with bars, traditional pubs.
• Wineries, Breweries & Distilleries – Businesses offering tastings and cellar-door experiences.
   Examples: Wineries, microbreweries, gin distilleries.

Local Produce & Farmers Markets – Venues showcasing fresh local goods.
Examples: Farmers markets, specialty food stores, local grocers

PLAN YOUR VISIT

• Transport & Hire – Bike, car, and campervan rentals, plus local transport services. Examples: Car hire companies, bike rentals, minibus hire.
• Visitor Information Centres – Official centres where visitors can get travel tips and brochures. Examples: Regional visitor centres, local tourism offices.

LIST AN EVENT

Please note: ALL events need to be listed on ATDW – these are free. Check out how to list your event here. All updates and edits are made through your ATDW login, this is completely free.