As part of your Premium level membership with Tourism Greater Geelong and The Bellarine, you’ll score a free business listing with Australian Tourism Data Warehouse (aka, ATDW).
We’ve listed a few short tips on how to make the most of your listing so it stands out to potential travellers.
Nail your description
- Include your product name in the first sentence – this helps with search engine optimisation (SEO) and brand recognition.
- Begin your description with your product name, key points and highlights.
- Provide a hook that will grab the reader’s attention and entice them to read more.
- Conclude with supporting details and ‘how to get there’ information. Use time rather than distances e.g. ‘Located just 30 minutes from the airport’.
- Include keywords that your target audience may use in search engines.
- Keep it clear and concise and use short paragraphs – readers are time poor and skim websites. They are more likely to be reading on a mobile device.
- Refer to your product in the third person (not ‘we’ or ‘our’) and avoid using abbreviations (BYO, TV) and symbols (@, &, !, “).
- Don’t include phone numbers, email addresses, pricing or links to website in your description – these have a home elsewhere in your listing.
Picking the right visuals
- Clear, bright images that sell your business
- Load images in their largest size and resolution. The minimum required image size is 1600 x 1200 pixels. Maximum of 10 images allowed.
- Landscape orientation only
- No text or logos
- No banners
- Add YouTube or Vimeo videos to your listing – keep them short and feature people experiencing the product.
Top photo taking tips
> Great lighting
> Shoot from the corner – this shows space and dimension. This is especially applicable to accommodation providers photographing rooms.
> Take exterior photos.
> Clean the scene.
A few more tips before we go
- Always use the same name, address and phone number for your business or event across all marketing material – your website, ATDW listing, booking system and social media – to ensure search engines like Google correctly index your product.
- Don’t know your password? Click ‘Forgot password?’
- We have created a Canva template to help make sure your images are perfect.
- Check out Visit Victoria’s resource page for some more handy tips and tricks at corporate.visitvictoria.com.
Thanks to the Australian Tourism Data Warehouse for helping us develop this resource.
Need extra support? The ATDW Support Team at Visit Victoria provides comprehensive guidance to ATDW users via telephone and email Monday to Friday 9:00am to 5:00pm.
Tel: 1300 306 366 Email: atdwsupport@visitvictoria.com.au
