Following a record-breaking Australian Tourism Exchange (ATE), Victoria’s finest offerings were unveiled to an international audience during the ATE familiarisation program. This year’s program spotlighted the diverse and vibrant experiences of Victoria, with a particular focus on Geelong and The Bellarine.
The familiarisation program was extensive, featuring over 330 Victorian products showcased through 62 itineraries, 18 of which were concentrated in Geelong and The Bellarine. This initiative provided a valuable platform for international buyers and media representatives to immerse themselves in experiences that help define our region’s offering.
Geelong and The Bellarine: A Diverse Portfolio of Experiences
Participants were treated to an array of delightful experiences highlighting the unique charm of our region. The program included site visits, exploratory opportunities, and indulgence in the region’s renowned food and wine offerings.
Culinary and Aerial Adventures
One of the standout experiences was a degustation lunch paired with local wines and handcrafted cocktails aboard The Q Train. This unique dining experience, set against the picturesque backdrop of the Bellarine Peninsula, left a lasting impression on the participants.
Adding to the adventure, Liberty Balloons provided a magical hot air balloon flight, offering breathtaking views of the region’s landscapes. This aerial experience allowed participants to appreciate the natural beauty of Geelong and The Bellarine from a unique vantage point.
Wine, Foraging, and Mussel Farming
The itinerary also included a visit to Jack Rabbit Vineyard, where guests enjoyed a delicious lunch paired with exquisite wine tastings. This stop highlighted the region’s rich viticultural heritage and the exceptional quality of its wines.
A cooking masterclass at Tarra Queenscliff added a touch of culinary creativity to the program. Participants learned the art of sourcing local ingredients and crafting delectable desserts.
Rounding off the experience was an excursion with Portarlington Mussel Tours, offering a fascinating glimpse into the world of mussel farming. This hands-on tour provided a deeper understanding of the local seafood industry.
Boosting Victoria’s Visitor Economy
The ATE familiarisation program not only showcased the best of Victoria but also underscored the potential of Geelong and The Bellarine as premier tourist destinations. By offering international buyers and media a first-hand experience of the region’s attractions, the program is expected to boost the state’s visitor economy significantly. The diverse itinerary and high-quality experiences highlighted the region’s ability to cater to a wide range of interests and preferences, from gourmet dining and wine tasting to adventurous balloon flights and immersive local experiences.
The success of the ATE familiarisation program is a testament to Victoria’s thriving tourism sector and its commitment to providing memorable and inclusive experiences. As the state continues to welcome visitors from around the globe, the highlights from this year’s program serve as a powerful reminder of the rich and diverse offerings that await in Geelong and The Bellarine.
