Meet Geelong and The Bellarine, in partnership with Business Events Victoria and the Melbourne Convention Bureau,
recently hosted a collaborative industry forum at Curlewis Golf Club. The event brought together the region’s business events community to explore opportunities for growth and development in the international incentive market.
The forum provided a platform for local operators to gain insights into the latest trends shaping domestic business events, while MCB shared valuable expertise on the international incentive market. Attendees learned what incentive clients are looking for, key decision-making factors, and emerging trends – helping the region position itself as a renowned destination for high-quality incentive experiences.
Following the forum, attendees continued the conversation over a networking lunch, exchanging ideas and exploring potential collaborations. Events like this strengthen Geelong and the Bellarine’s position as a connected and in-demand destination for incentive travel, supported by a growing range of distinctive products and experiences.
Let’s Continue the Conversation
If you have ideas for creating or enhancing incentive experiences within your product offering, we’d love to hear from you. Reach out to our team for guidance and insight on aligning your product with what the incentive market is looking for.
Together, we can help showcase the region’s unique strengths to the world.
