Planning a trip to the region?

Accessible Tourism: Being Inclusive is good for business

by | Apr 6, 2023 | News, Blogs

       

      The momentum for businesses to become inclusive and accessible is building and for good reason. According to the Australian Bureau of Statistics, nearly 20 per cent of Australians are living with a disability (3.96m people), and this figure is set to rise particularly as the population ages.

      Facilitating travel for people with disabilities presents an exceptional business opportunity. It opens your business to new and valuable markets and will encourage return customers.

      For those interested in taking the first step to becoming more inclusive, we’ve compiled a list of useful resources to get you started.

       

      RESOURCES

       ATEC Accessible and Inclusive Host

      The Accessible and Inclusive Host program is a three-module journey designed to build your business’s confidence in working with travellers with access needs.

      > Click here to find out more. 

       

      Sparrowly’s Accessible Tourism Discussion Paper

      Created by strategic management consultants, Sparrowly Group, this discussion paper aims to raise awareness and create opportunities for accessible and inclusive tourism.

      > Read it here

       

      Accessible Content Guidelines and Video Script Writing

      A 30-page guide documenting best practice in digital accessibility in simple terms.

      > Learn more by clicking here

       

      The value of the Purple Pound

      VisitBritain released the results of a tourism survey which uncovered both the volume and value of the accessible tourism market.

      > Read it here.

       

      Hosting inclusive meetings and events

      People with disabilities should be able to access and participate in meetings and events on an equal basis. With a little pre-planning, event hosts can structure an inclusive and functional environment for all attendees.

      > Learn about it here.

      TGGB Destination Accessible Roadmap

      This toolkit is designed to assist tourism operators to understand more about disability, to build their awareness and confidence, make positive changes within their business practices and strive to become ‘Destination Accessible’.

      > Read the roadmap here.

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