Website content needs to be keyword rich so that Google can understand more about your service offering and exactly who it might be relevant for. There is no way Google will rank you for a certain keyword if you’re not using it across your website content.
WHAT YOU’LL
LEARN
What is Content
What is a Backlink
SEO Elements
A guide to Website Optimisation
SEO Checklist
THIS GUIDE IS FOR YOU
If you want an easy to follow, practical guide to improving your presence on Google.
FREQUENTLY
ASKED QUESTIONS
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WHAT IS SEO?
SEO stands for Search Engine Optimisation and it’s basically just a process to bring your website and online activity in line with Google’s “best practice”.
These days SEO is really all about Content and Backlinks. If you take nothing else away from this toolkit but this, you’re still miles ahead.
WHAT IS CONTENT?
Content is simply the words, images and video on your website.
WHAT IS A BACKLINK?
Wherever another website links to your site.
A well optimised site that has a number of backlinks tells Google that you have authority in the industry you’re in and Google will be more likely to rank you in the top 3.
