We’re for tourism
Forging a path to a brighter future
We are confident our region is robust enough to come back from the pandemic stronger than ever. It won’t happen by accident, though.
Our Strategic Plan provides focus and clear direction needed to drive both recovery and growth.
Meet our team
We’re lucky to have a team of innovative and hard-working tourism professionals, each an expert in their field and dedicated to growing our visitor economy.
what we’re about
We’re building a resilient, sustainable and valued visitor economy.
Our vision
For Geelong and The Bellarine to be a world-class inclusive destination that inspires visitors to create memories and depart with a desire to return.
Our purpose
To build a resilient, sustainable and valued visitor economy that celebrates the character and identity of the region.
Our mission
To provide exceptional service to our visitors, members, industry and community so they have the knowledge, tools and capability to rebuild and enjoy a resilient visitor economy.