Marketing: Greater Than leaving it to chance.
We believe there aren’t many places Greater Than Geelong and The Bellarine.
A region of saltwater surrounds and natural wonder. A place with a maker’s heart, a foodie’s appetite, and an explorer’s mind. Where the weekends are a little longer and the flavours a little fresher.
Geelong and The Bellarine. It’s Greater Than > the sum of its parts.
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Tales from Team Tourism
2023 Fast Facts
6.2M
Visitors per year
4.4m
visitor nights
2.750k
new workers needed
$1.6B
Direct Tourism Spend
Latest Updates
Victoria Tourism Industry Council (VTIC) has released a Framework for Industry Blueprint to drive the future and significance of Victoria’s visitor economy with State Government. Learn more here. At our recent conference, Tourism Together 2025, we had the privilege of hearing from Martin Heng, Lonely Planet’s former Accessible Travel Manager and Editorial Adviser. Here are some of the key highlights of the session. We partnered with Holidays with Kids on a destination feature covering the 21 best things to do in Geelong and The Bellarine. 
VTIC releases tourism industry blueprint to advocate for the sector
What Matters Most to Disabled Travellers: Insights from Martin Heng, Accessible Travel Advocate
Holidays with Kids: 21 best things to do in Geelong and The Bellarine for families
These are the consultants, businesses and agencies who work with tourism operators to grow their businesses, deliver services and build their capacity.
These are the businesses who welcome, feed, entertain and accommodate visitors to Geelong and The Bellarine.
