Marketing: Greater Than leaving it to chance.
We believe there aren’t many places Greater Than Geelong and The Bellarine.
A region of saltwater surrounds and natural wonder. A place with a maker’s heart, a foodie’s appetite, and an explorer’s mind. Where the weekends are a little longer and the flavours a little fresher.
Geelong and The Bellarine. It’s Greater Than > the sum of its parts.
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Tales from Team Tourism
2023 Fast Facts
6.2M
Visitors per year
4.4m
visitor nights
2.750k
new workers needed
$1.6B
Direct Tourism Spend
Latest Updates
Gosh, it’s been a busy year. So busy that we had no choice but to leave our Christmas video to our Gen Z intern. It’s giving holiday cheer, it’s giving silly vibes, it’s giving cringe (watch with your kids for maximum effect). Melbourne Food and Wine Festival will be extending its footprint beyond the big smoke and into the regions next year, with a host of our members set to delight discerning foodies during the 10-day culinary event. Lon Retreat made it onto Jetsetter’s round up of luxurious beauty treatments that incorporate pearls, thanks to a gem of a pitch by our marketing team. 
Merry ‘Rizz-mas’ from Team Tourism
The businesses bringing regional flair to the 2025 Melbourne Food and Wine Festival
Jetsetter: Pearls of Wisdom
These are the consultants, businesses and agencies who work with tourism operators to grow their businesses, deliver services and build their capacity.
These are the businesses who welcome, feed, entertain and accommodate visitors to Geelong and The Bellarine.
