Marketing: Greater Than leaving it to chance.
We believe there aren’t many places Greater Than Geelong and The Bellarine.
A region of saltwater surrounds and natural wonder. A place with a maker’s heart, a foodie’s appetite, and an explorer’s mind. Where the weekends are a little longer and the flavours a little fresher.
Geelong and The Bellarine. It’s Greater Than > the sum of its parts.


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Tales from Team Tourism
2023 Fast Facts
6.2M
Visitors per year
4.4m
visitor nights
2.750k
new workers needed
$1.6B
Direct Tourism Spend
Latest Updates
After residing in Melbourne for her entire life, journalist Emily Holgate decided to put her roots down in Geelong. Urban List has shined a spotlight on our region, publishing a digital roundup of the hottest restaurants and eateries to try when in town. Our friends at Woolstore were featured in a recent article in The Age’s Goodfood Guide
Urban List: A local’s guide to eating, drinking, and hanging out in Geelong
Urban List: The best restaurants in Geelong for 2025
Woolstore featured in The Age