Marketing: Greater Than leaving it to chance.
We believe there aren’t many places Greater Than Geelong and The Bellarine.
A region of saltwater surrounds and natural wonder. A place with a maker’s heart, a foodie’s appetite, and an explorer’s mind. Where the weekends are a little longer and the flavours a little fresher.
Geelong and The Bellarine. It’s Greater Than > the sum of its parts.
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Tales from Team Tourism
2023 Fast Facts
6.2M
Visitors per year
4.4m
visitor nights
2.750k
new workers needed
$1.6B
Direct Tourism Spend
Latest Updates
Lon Retreat made it onto Jetsetter’s round up of luxurious beauty treatments that incorporate pearls, thanks to a gem of a pitch by our marketing team. We’ve partnered with Great Ocean Road Regional Tourism to bring you an inspiring and insightful conference program designed to help you navigate the evolving trends and opportunities shaping the tourism industry. The winners of the 2024 Victorian Tourism Awards were announced last night (21 Nov 2024) at a black-tie gala dinner, with four local tourism businesses taking top honours in their respective categories. 
Jetsetter: Pearls of Wisdom
Tourism Together 2025: Riding the Waves
Geelong and The Bellarine’s best tourism operators clinch gold at 2024 Victorian Tourism Awards
These are the consultants, businesses and agencies who work with tourism operators to grow their businesses, deliver services and build their capacity.
These are the businesses who welcome, feed, entertain and accommodate visitors to Geelong and The Bellarine.
